Vacancy Description:
Web Analyst / Online Marketing Consultant
(Online Marketing, Web Analyst)
Location: London
Salary: £40-60k + Excellent package
Industry: Online / E-commerce / Internet Web
Web Analytics Role Overview: Senior Web Analyst required to hold a pivotal role within this hugely successful International Brand, based in London. Focusing on creating effective customer frameworks to analyse the end to end eCustomer Journey and Experience. Utilising a diverse range of web metrics, dashboards and web analytics tools, you will aim to improve e-user experience and understand online customer behaviour. This role will require an excellent knowledge of Online Marketing / Web Analytics / E-Customer Experience, with business acumen to identify recommendations for strategic improvements to marketing / customer contact strategies. You will work with a range of technologies including, SQL, Excel, Access, Web / Internet Technologies and Web Analytics Tools (e.g. Omniture, Google Analytics, Webtrends, Hitwise etc)
The Person: This role is well suited to a candidate with a solid background in web analytics, online marketing and SQL, orientated around customer experience and buyer behaviour. You will be communicative and will enjoy working in a forward thinking environment that encourages development. Your skills will include:
- Experience of analysing online performance through web analysis / web analytics
- Solid / Advanced SQL skills
- Rounded experience of online marketing including; creating dashboards, web metrics, reporting, competitor analysis, segmentations etc
- Ability to understand principles of improving online user experience, competitor analysis, customer behaviour etc
- Ability to work with data analysis / data reporting tools such as Excel, Access, SQL etc
- Ability to present analytical findings from web analytics / reports to the business, highlighting key recommendations. You will need to liaise with numerous internal divisions and should be a clear and confident communicator
This is an excellent opportunity for a senior web analyst / online marketing specialist / web analytics consultant / Online Customer Experience Manager, with strong technical skills and commercial acumen to progress their career with one of the world's largest brand names. If you have strong web analytics skills, with tools such as omniture, webtrends, google analytics etc and are able to work with complex web metrics, dashboards and customer driven data, apply now!
Key Skills: Online, Web, Marketing, Analyst, Web Analytics, Web Metrics, Customer Experience, Manager, Consultant, Data, SQL, Excel, SQL Server, E-Customer, Internet