Vacancy Description:
SAS Senior Analyst / Analytical Manager, London, £50, 000
Location: London
Salary: £50, 000
Industry: Retail / Marketing / Analytics
Key Words: SAS, SPSS, SQL, marketing, analyst, manager, senior analyst, insight, analysis, propensity modelling, acquisition, retention, modelling, retail, CRM, direct marketing, CRM, London, Greater London, Senior analyst, campaign analysis, campaign management.
Client:
The company is a major UK retailer boasting a very loyal client base. They are a forward thinking innovative company and your role would be pivotal to future loyalty / business and the growth of the organisation. This house hold name retailer, serving a customer base of more than 15 million customers every week and offering more than 25, 000 products to the UK public is a reputable company offering exiting and structured career progression.
Role Description:
A leading UK household named retailer is looking for a Senior SAS Direct Marketing Analyst to carry out a management role to guide a small team within the Marketing and Insight Analytics function of the business. The client currently runs a wide range of loyalty and insight marketing campaigns to increase business performance and the company is looking for a Senior SAS Analyst to add direction and to the marketing campaign strategies for the future.
The main responsibilities of this role will involve coaching and mentoring two junior analysts, providing planning and strategic support for the direct marketing and loyalty campaigns and to provide detailed analytical support for the campaign segmentations, selections and customer profiling.
Working as the SAS Marketing Analytical Manager, you will be responsible for making sure that the campaigns are being targeted at the right customers and so you will need to be able to carry out analytical modelling and statistical analysis.
To Apply for this role you must have:
" It is essential that all candidates looking to apply for this role must have advanced experience of using SAS for analysis.
" It is essential that candidates have an understanding and experience of advanced analytical techniques, such as CHAID, regression, propensity and predictive modelling.
" Candidates need to have experience of analysis within a direct marketing environment.
" Candidates need to have clear and confident communication skills and be happy to speak with stakeholders.
To apply for this role or for more information, please contact Juliette Spanner at Harnham Search on juliettespanner@harnhamsearch.com or call 020 8545 8872