SAS Senior Marketing Insight Analyst, London, £50, 000

Salary: £45, 000 - £50, 000

Location: London

Industry: Marketing / Consultancy / Analytics

Keywords: SAS, SPSS, SQL, Excel, VBA, marketing, insight, customer behaviour, profiling, segmentation, propensity modelling, CHAID, analysis, SAS analyst, SAS analysis, predictive modelling, customer insight, insight analyst, campaign, marketing campaign, London, Greater London, direct marketing.

Client:

The company is a UK leader within the FMCG'S industry and has a very large consumer base. You will be placed within the customer insight and loyalty department, your work will be pivotal to the future growth and success factors of the business.

SAS Senior Marketing Insight Analyst Role Overview:

The SAS Senior Marketing Analyst role is an exciting opportunity for a Direct Marketing candidate to take a step into a lead analyst position to really add direction to a developing Loyalty Department. This is an ideal role for a candidate with advanced SAS analytical skills and so someone who has some analytical experience working within the realms of direct marketing, retail marketing, campaign analysis or insight analysis. The role working as a SAS Senior Marketing Analyst will involve you carrying out key Insight Analysis of loyalty data, customer behaviour data, retail data and market research data to help provide an understanding of what customers want from clients and leading retail providers. The SAS Marketing Senior Analyst will have a huge amount of scope to work across a range of Direct Marketing projects, with the overall aim of providing crucial analytical direction for the Direct Marketers and clients from a range of industry sectors. This role will require you to provide analytical support to the marketing team, you will be responsible for carrying out data analysis, using SAS to provide campaign selections and targeting aimed to improve business and campaign performance. Ideally candidates looking to apply for this role will be keen to lead and mentor a team, it is not essential for candidates to have previous management experience.

For more information on this role please feel free to contact Juliette Spanner at Harnham Search and Selection on 020 8545 8872 or email juliettespanner@harnhamsearch.com

Candidates Looking to Apply for this role need to have the following:

" An understanding and advanced experience of using SAS for an analytical purpose for propensity modelling, CHAID or predictive customer insight analysis.
" Ideally candidates should have a degree in a numerate subject, such as Mathematics, Operational Research, Statistics, Economics or Finance.
" Work experience of working within a direct marketing environment, carrying out a data insight analysis role is preferred for this role, candidates who do not have analytical work experience should not apply for this role.