SAS / SQL Marketing Insight Analyst- £30,000 - £50,000

Industry: Marketing Insight Consultancy

Location: London

Salary: £30,000 - £50,000 + Package (depending on experience)

Role type: Permanent

The Company

An international marketing consultancy is looking for a number of SAS / SQL- based marketing insight analysts to join its London-based team to work on a high profile project with a market leading client. Currently looking for junior, intermediate and senior analysts, this is a great opportunity for any ambitious marketing analyst to join a fast-growing, market-leading company. Working on insights gained from millions of customers, this role combines data analysis, insight, strategy and client consultancy to drive business development and customer loyalty.

The Role

The successful candidate will have the opportunity to work closely with the client, with a large amount of time being spent working at the client site, also based in London. You will work on a number of aspects relating to customer loyalty, and will have access to data from a wide range of sources, including transactional data, card data and third party data in order to understand customer behaviour. As well as using SAS / SQL for data analysis techniques such as segmentation, customer profiling, CHAID, propensity modelling etc, you will also develop strategy and provide recommendations for the client based on the analysis, how to encourage customer retention and loyalty as and drive business development. The successful candidate will have strong technical and analytical skills that will allow you to be flexible enough to work on ad-hoc projects as required by the client, and will be comfortable using SAS / SQL for advanced analysis.

The Person

A suitable applicant will have the following experience:

" A degree, or equivalent (2:1 or above) in a numerate subject such as mathematics or statistics
" Experience using SAS / SQL to analyse large and varied datasets, using advanced analysis techniques in SAS including customer profiling / segmentation and propensity modelling within a customer insight /marketing / loyalty environment.
" Excellent communication skills are necessary as this is a client-facing role and findings must be communicated to both internal and external parties, as well as to non-technical audiences
" Experience working in a retail, direct marketing, agency, consultancy, e-commerce, online, telecomms, utilities, FMCG or similar environment will be beneficial

This is a fantastic opportunity for an experienced SAS / SQL-based analyst to join a fast-paced, international consultancy in a role that will drive and influence crucial business development and service delivery

Key words: SAS, SQL, SAS Base, SAS Macro, SAS Stat, SQL querying, SPSS, CRM, Customer Insight, Retail, FMCG, Production, Marketing Analyst, Data Analysis, Insight, Selections, Segmentation, Strategy, Data Mining, Business Development, Database Marketing, Loyalty, ROI, Modelling, Profiling, Propensity Modelling, Data Manipulation, B2B, Churn, CHAID, Client, Consultancy, London

To apply for this role or for more information, please contact Sayda Raffiq on 020 8545 8879 or saydaraffiq@harnhamsearch.com